career, in recent years, at least in Latin organizational environment that paid consultants will help organizations formulate their MEGA (Meta large and ambitious), something like the Holy Grail of organizational success. And let's say MEGA, somehow, came to displace the previous exercises of defining organizational vision or, for those using this methodology, the scenarios exercise. I harbor the most serious doubts about this new practice management and I want to share with my readers.
What is a BHAG?
Say, for starters, that is ONE MEGA NUMBER OF RESULTS: stark, cold, quantitative, ambitious as it says the same acronym. An example may illustrate the issue. Take the case of a very popular American oil company. So MEGA is defined for the seven 2008-15:
UPSTREAM (the "outbreak" of oil back)
1. Produce one million barrels of oil equivalent.
2. Add 390 MMboe (Million Barrels of Oil Equivalent) of new reserves.
3. Reserves in production of 190 MMboe.
4. Buy 80 (MMboe) in reserves.
DOWNSTREAM (the "outbreak" of oil to below)
1. Sales of 1,100 GTBUD (Giga BTU per day).
2. Refining capacity of 650 (KBD).
3. Petrochemicals 2,700 (KTA).
4. Transport: revenue from new business operation in 80 (MUSD).
5. Diversification energy: biofuels sales 450 (KTA).
As you can see the reader, and a MEGA n there are only quantitative targets and economist . No space for the social nor environmental. Not to mention that biofuels meet recent requirements for development, but not the space nor the time to get into the controversy, the facts have already shown they are the wrong response to the problem. But to keep the focus of the question, I will ask more questions now.
Discussion Questions
1. Are they able these figures, any numbers you want to express, to excite a human community? Enthusiasm means awakening passion, build commitment, to produce a significant meaning in the lives of a human collective. Absolutely! The finding of social psychology is opposed to such nonsense.
2. Can a figure summarizing the management of an organization at a significant time period and the role of that organization in the society in which it operates? Absolutely! Would like to summarize the progress of civilization in the growth of GDP. A lot that is fortunately re-evaluating and seriously in the world! However, compensate, recognize, climb, punish and value to executives at the level of compliance with MEGA. Go economist simplicity in which we have to fall then!
3. Is DEVELOPMENT simply quantitative growth? now know with absolute certainty that no. We even know that there can be development without growth, a statement that calls into question the attitude of an economist more than old school. But we continue to encourage, positioning, rewarding, recognizing and shielding this false hypothesis development based on the growth of quantitative variables.
4. And one final question: Can so, what, the MEGA, imposed as a priority over the media, the reasons, Paraquad, the hows? ethical question is a simple reminder that the business will be in the wrong direction in every phrase, every sentence, every decision, every time ... that favor the purposes of the media.
And a final observation is necessary. I am not opposed to setting quantitative goals at all. Are necessary, of course, and I myself use. I thank this respected American oil to allow me to use their figures, just could have used those of any other organization. My position is contrary, not goals in themselves, but the ROL absolute as we are assigning en la conducción de las organizaciones . En conclusión: conducir a las organizaciones con base en MEGAS es un modelo norteamericano de gerencia que ha demostrado ya, de manera contundente, su absoluta eficacia para producir crisis recurrentes y sistémicas en las sociedades: para socializar pérdidas, para enriquecer a unos pocos, para agudizar las asimetrías globales del desarrollo. Por tal motivo, pienso que constituyen un objetivo organizacional pobre y empobrecedor, que respetuosamente invito a revaluar con sentido de urgencia.
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